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Step by Step QFD: A Comprehensive Guide to Implementing Quality Function Deployment

Everett Bell

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Published in Step By Step QFD: Customer Driven Product Design Second Edition

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Quality Function Deployment (QFD) is a customer-focused process that helps organizations translate customer requirements into product and service specifications. QFD is based on the premise that the best way to achieve customer satisfaction is to understand and meet their needs.

QFD is a powerful tool that can be used to:

Improve product and service quality
Reduce development time and costs
Increase customer satisfaction
Gain a competitive advantage

The QFD process is typically divided into four phases:

Step-by-Step QFD: Customer-Driven Product Design, Second Edition

by John Terninko

4.6 out of 5

Language	:	English
File size	:	18376 KB
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Enhanced typesetting	:	Enabled
Print length	:	240 pages

Planning
Analysis
Design
Implementation

The planning phase involves defining the project scope, identifying the customer requirements, and selecting the QFD team.

The first step in the QFD process is to define the project scope. This includes identifying the product or service to be developed, the target market, and the project timeline.

The next step is to identify the customer requirements. This can be done through surveys, interviews, and focus groups. It is important to gather as much information as possible about the customer's needs and wants.

The QFD team should be composed of representatives from all of the departments that will be involved in the project. This includes marketing, engineering, manufacturing, and customer service.

The analysis phase involves translating the customer requirements into product and service specifications.

The House of Quality is a tool that is used to organize and analyze the customer requirements. The House of Quality is divided into four sections:

Customer requirements
Technical requirements
Competitive analysis
Importance ratings

The customer requirements are listed in the first column of the House of Quality. The technical requirements are listed in the second column. The competitive analysis is listed in the third column. The importance ratings are listed in the fourth column.

The importance ratings are used to weight the customer requirements. The higher the importance rating, the more important the customer requirement is.

The technical requirements are the specifications that must be met in order to satisfy the customer requirements. The technical requirements are developed based on the customer requirements and the competitive analysis.

The competitive analysis is a comparison of the product or service to its competitors. The competitive analysis is used to identify the strengths and weaknesses of the product or service.

The design phase involves developing the product or service.

The first step in the design phase is to generate concepts. Concepts are ideas for how to satisfy the customer requirements.

The next step is to evaluate the concepts. The concepts are evaluated based on their ability to meet the customer requirements, their technical feasibility, and their cost.

The final step in the design phase is to select the concept that will be developed into the product or service.

The implementation phase involves launching the product or service.

The first step in the implementation phase is to plan for production. This includes determining the production volume, the production schedule, and the production costs.

The next step is to market and sell the product or service. This includes developing a marketing plan, a sales strategy, and a pricing strategy.

The final step in the implementation phase is to collect customer feedback. This feedback is used to improve the product or service and to ensure that it is meeting the customer's needs.

QFD is a powerful tool that can be used to improve product and service quality, reduce development time and costs, increase customer satisfaction, and gain a competitive advantage. By following the QFD process step by step, organizations can ensure that their products and services are meeting the needs of their customers.

Step-by-Step QFD: Customer-Driven Product Design, Second Edition

by John Terninko

4.6 out of 5