The 100 Essential Metrics Every Marketer Needs: Third Edition
The 100 Essential Metrics Every Marketer Needs: Third Edition is the definitive guide to marketing metrics. This comprehensive book provides marketers with the knowledge and tools they need to measure the effectiveness of their campaigns and make data-driven decisions.
5 out of 5
| Language | : | English |
| File size | : | 13657 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 394 pages |
| Paperback | : | 122 pages |
| Item Weight | : | 6.9 ounces |
| Dimensions | : | 5.25 x 0.31 x 8 inches |
The book is divided into three parts:
- The Fundamentals of Marketing Metrics: This section introduces the basic concepts of marketing measurement, including how to set goals, track key performance indicators (KPIs),and interpret data.
- The 100 Essential Metrics: This section provides a detailed overview of each of the 100 essential marketing metrics, including their definitions, formulas, and how to track them.
- Using Marketing Metrics to Make Decisions: This section shows marketers how to use data to improve their campaigns and achieve their goals.
The 100 Essential Metrics Every Marketer Needs: Third Edition is a must-have resource for any marketer who wants to improve the effectiveness of their campaigns and make data-driven decisions.
What's New in the Third Edition?
The Third Edition of The 100 Essential Metrics Every Marketer Needs has been updated to reflect the latest trends in marketing measurement. This new edition includes:
- New metrics for tracking the effectiveness of digital marketing campaigns, such as social media engagement and website traffic.
- Updated formulas and definitions for all of the essential metrics.
- New case studies and examples to illustrate how marketers can use data to improve their campaigns.
The 100 Essential Metrics Every Marketer Needs: Third Edition is the most up-to-date and comprehensive guide to marketing metrics available. This book is a must-have resource for any marketer who wants to improve the effectiveness of their campaigns and make data-driven decisions.
About the Author
Leslie A. Robinson is a marketing consultant and author with over 20 years of experience in marketing measurement and analytics. He is a frequent speaker at marketing conferences and has written numerous articles and books on the topic of marketing metrics.
Order Your Copy Today!
The 100 Essential Metrics Every Marketer Needs: Third Edition is available now in paperback and eBook formats. Order your copy today and start improving the effectiveness of your marketing campaigns.
Order Now
5 out of 5
| Language | : | English |
| File size | : | 13657 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 394 pages |
| Paperback | : | 122 pages |
| Item Weight | : | 6.9 ounces |
| Dimensions | : | 5.25 x 0.31 x 8 inches |
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5 out of 5
| Language | : | English |
| File size | : | 13657 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 394 pages |
| Paperback | : | 122 pages |
| Item Weight | : | 6.9 ounces |
| Dimensions | : | 5.25 x 0.31 x 8 inches |
